Crypto.com has launched OG, a US-focused consumer prediction markets app offering CFTC-regulated event contracts across sports and other categories.
The company said OG will offer CFTC-regulated sports event contracts and expand into additional event markets tied to finance, politics, culture, and entertainment, while adding social features like leaderboards and community engagement.
One of OG’s key differentiators is its planned use of leverage, with Crypto.com saying the platform will provide access to margin-based prediction contracts, positioning OG as the first prediction markets platform to offer margin trading.
The launch signals a more aggressive product push after Crypto.com said its prediction markets business has seen sharp growth in recent months, prompting it to build a standalone platform rather than keeping the feature embedded inside its broader app.
The rollout comes as prediction markets move from a niche corner of crypto into a fast-growing segment attracting mainstream distribution. Coinbase recently rolled out prediction markets to US customers through a partnership with Kalshi, a regulated prediction market platform.
Kraken has also signaled plans to enter prediction markets in 2026, reflecting a broader push by major exchanges to add event trading alongside spot and derivatives offerings.
For OG, Crypto.com is betting that sports can serve as a high-frequency on-ramp, with marquee events like the Super Bowl and March Madness acting as gateways before broadening into macro data and cultural outcomes.
